ITC Food division to introduce beverages from fruit pulp instead of concentrates

ITC Foods Division is set to introduce beverages made directly from fruit pulp instead of fruit concentrates. Fruit juice directly made from pulp are considered healthy. It also offers a differentiated taste and positioning of its brand B-Natural. The product will come with a green ribbon on the left of carton. The product will be available at all modern formats and top-end general trade outlets across India. It will be available in 1 L pack size starting from Rs 99 onwards and 200 ml priced starting from Rs 20 respectively.