ITC Ltd has launched Aashirvaad Svasti pouch milk variants, curd in Kolkatta. After venturing into pouched milk segment in Bihar, the company has launched the same in metro city Kolkatta. It has expanded its dairy portfolio with the launch of pouch milk in toned and double-toned variants and dahi (curd). The pouch milk is pasteurized using a unique Taste-Up process that makes the milk consistently richer, thicker and tastier. The brand Aashirvad Svasti is launched with the proposition Rojkar Ghono Doodh (every day’s thick milk) which finds several applications that needs thicker milk in recipes.
Company Profile : ITC Ltd
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