Mother Dairy which has been present in dairy and frozen good segment has ventured into organic segment. It has launched its extended brand Safal-Organic and like to get a slice of ₹ 1000 million in organic foods market in next three years.
Initially, Safal Organic will be made available in Delhi region and later across India.
The organic range of foods will cover fresh fruits and vegetables, pulses, rice, spices, millets, dry fruits, wheat flour, besan, sugar, salt and flattened rice flakes (poha), in bio-degradable and recyclable packages. The company is sourcing fresh organic produce from certified organic farms in Maharashtra, Himachal Pradesh, Sikkim, Madhya Pradesh and Uttarakhand.
Company Profile : Mother Dairy Fruit Vegetable Pvt Ltd