Tea Board of India to look for action plan to boost consumption

Tea Board of India has appointed Deloitte Consulting to boost tea consumption in India. The consulting firm will investigate and study the consumption pattern and will provide a action plan. It may be noted, overall consumption had increased in India, per capita consumption was still low. The per capita consumption has increased to 800 grams now from 700 grams per annum earlier though its lower when compared to our neighbours like Pakistan and Sri Lanka. India produces 1,200 million kg tea of which 1,000 million kg is consumed internally.

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