Hatsun Agro Products ventures into premium chocolate segments

Hatsun Agro Products is venturing into premium chocolate gifting segment in India. The company has set up a chocolate manufacturing facility with an investment of Rs. 180 million with Italian technology with a production capacity of 125,000 pieces a day. The company plans to market the chocolates through its Ibaco ice cream outlets which will target the gifting segment. Currently, ice cream cakes which complements chocolates has a share of 25% in this segment.

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