Mondelez India has forayed into crispy-eat finger format segment with the launch of Cadbury Dairy Milk Crispello. After detailed market research, the new generation are looking for multi-textured and complex eating experiences in the chocolate category. Crispello is specially designed to fulfil this need and is priced at ₹ 30 will have a go at competition product like Kit Kat of Nestle.
It may be noted that, the company has recently launched a slew of brands like Dairy Milk Silk Oreo, Cadbury 5 Star 3D, and Cadbury Fuse which are premium offerings to strengthen the brand.
Company Profile : Mondelez India Foods Pvt Ltd