Coca-Cola has launched a grape juice based sparkling beverage under its brand “Minute Maid”. It is sub branded as “Minute Maid Color” and will come in two variants – 250 ml priced at Rs. 25 and 600 ml for Rs. 40.
This variant is targeted at Tamil Nadu market, which favours grave flavour which is observed from success of Bovonto marketed by Kalimarks. The company is also planning to launch a new local drink for the consumers in Andhra Pradesh.
Company Profile : Coca Cola India Pvt Ltd