In India, the beverage market is huge with carbonated beverages leading the market. However, the fastest growing segment is the non carbonated beverage, where India is becoming more health conscious, it is official that cola drinks have not grown much, and the fact that cola majors have focussed on fruit based is a sign of coming days.
In India, most of beverage sales (around 40% ) comes during the summer months. It is also a challenging period to keep up with demand, with fly-by-operators will also open shop during the month catching a slice of the market. Further the impact is higher in rural market, with high demand-supply mismatch.
The challenge to the industry is to match the price point of Rs. 10/- yet to absorb the rising raw material cost and distribution costs. The industry is focusing on ready-to-serve drinks at home – like flavoured milk, fruit juice and other non-carbonated drinks. Traditional Indian beverages such as lassi, sharbat, thandai, nimbu pani, badam doodh and coconut water are also being replicated by savvy drink-makers now.
News
ITC Food division to introduce beverages from fruit pulp instead of concentrates
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Manpasand Beverages sets up new manufacturing facility in Varanasi
Zenith Drinks launches Auric-a healthy functional beverage
United Breweries forays into healthy beverages
Tata Global Beverage plans new packaging plant in Gopalpur
List of All Beverage Manufacturers in India
Asgaon Agro Processors And Beverages Pvt Ltd
Asian Lakto Industries Ltd
Auro Food Pvt Ltd
Aviral Beverages Pvt Ltd
B V Bio Corp Pvt Ltd
Bagrrys India Ltd
Bakersville India Pvt Ltd
