Perfetti Van Melle India Pvt. Ltd. (PVMI) is a renowned manufacturer, distributor and marketer of several high quality sugar confectionery
products. With close to a 25% market share, it is the leading player in the organized confectionery business in India today. The company has
a diverse portfolio of brands across segments (i.e. candies, gums & chewies) which it sells through various retail channels across the country.
As a marketer,
Now, the company is a fully owned subsidiary of the global confectionary conglomerate Perfetti Van Melle, headquartered in Lainate, Italy and
Breda (the Netherlands).It has entered the Indian market in 1994 by offering its first brand Center Fresh, followed by Big Babol and
Alpenliebe in 1995. Alpenliebe Creamfills, Alpenliebe POP, Centre Fruit, Juzt Jelly, Mangofillz, Chlormint, Chocoliebe, Fruittella, Happydent
White, Protex Happydent, Marbels, Mentos are among the range of the PVM global and regional brands that are produced and marketed in
India.
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