Kalimark, the local cola producer in Tamil Nadu has forayed into cereal segment with launch of corn-based rava (semolina). The product has been launched through its subsidiary Palaniunna Foods Pvt Ltd.
The product is branded as ‘She’d Chef’. The company plans to harness over 5.0 lakh hectares of corn grown in Tamil Nadu where it yields 2.5 million tonnes. It has also roped in celebrity Chef Damu as brand ambassador.
Company Profile : Kalimarks