In India, the beverage market is huge with carbonated beverages leading the market. However, the fastest growing segment is the non carbonated beverage, where India is becoming more health conscious, it is official that cola drinks have not grown much, and the fact that cola majors have focussed on fruit based is a sign of coming days.
In India, most of beverage sales (around 40% ) comes during the summer months. It is also a challenging period to keep up with demand, with fly-by-operators will also open shop during the month catching a slice of the market. Further the impact is higher in rural market, with high demand-supply mismatch.
The challenge to the industry is to match the price point of Rs. 10/- yet to absorb the rising raw material cost and distribution costs. The industry is focusing on ready-to-serve drinks at home – like flavoured milk, fruit juice and other non-carbonated drinks. Traditional Indian beverages such as lassi, sharbat, thandai, nimbu pani, badam doodh and coconut water are also being replicated by savvy drink-makers now.
News
List of All Beverage Manufacturers in India
Keventer Agro Ltd
Kimaya Himalayan Beverages Llp
Kottaram Agro Foods Pvt Ltd
Life Health Foods India Pvt Ltd
Ludhiana Beverages Pvt Ltd
Malas Fruit Products
Manam Fruit Products Pvt Ltd
Manpasand Beverages Ltd
Megha Fruit Processing Pvt Ltd
