ITC Foods Division is set to introduce beverages made directly from fruit pulp instead of fruit concentrates. Fruit juice directly made from pulp are considered healthy. It also offers a differentiated taste and positioning of its brand B-Natural. The product will come with a green ribbon on the left of carton. The product will be available at all modern formats and top-end general trade outlets across India. It will be available in 1 L pack size starting from Rs 99 onwards and 200 ml priced starting from Rs 20 respectively.