Adani Wilmar Ltd (AWL) has forayed into the category of ‘ready to eat’ food market under the brand Fortune. It has launched a popular food in a larger part of the country including Punjab, Delhi, West Bengal, Gujarat and South India, ready-to-cook Khichdi.
The company has soft-launched Fortune Khichdi in three variants — Gujarati khichdi, Punjabi khichdi and Bengali khichuri, initially available in Delhi and on e-commerce platforms.
The product contains local-variety of rice in the respective region, and some nutritious foods like ragi, flax-seed, sesame, jowar and bajra and the readymix tastemaker.
Company Profile : Adani Wilmar Ltd