Adani Wilmar forays into ready to eat market with Khichidi

Adani Wilmar Ltd (AWL) has forayed into the category of ‘ready to eat’ food market under the brand Fortune. It has launched a popular food in a larger part of the country including Punjab, Delhi, West Bengal, Gujarat and South India, ready-to-cook Khichdi.

The company has soft-launched Fortune Khichdi in three variants — Gujarati khichdi, Punjabi khichdi and Bengali khichuri, initially available in Delhi and on e-commerce platforms.

The product contains local-variety of rice in the respective region, and some nutritious foods like ragi, flax-seed, sesame, jowar and bajra and the readymix tastemaker.

Company Profile : Adani Wilmar Ltd

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