In India, the beverage market is huge with carbonated beverages leading the market. However, the fastest growing segment is the non carbonated beverage, where India is becoming more health conscious, it is official that cola drinks have not grown much, and the fact that cola majors have focussed on fruit based is a sign of coming days.
In India, most of beverage sales (around 40% ) comes during the summer months. It is also a challenging period to keep up with demand, with fly-by-operators will also open shop during the month catching a slice of the market. Further the impact is higher in rural market, with high demand-supply mismatch.
The challenge to the industry is to match the price point of Rs. 10/- yet to absorb the rising raw material cost and distribution costs. The industry is focusing on ready-to-serve drinks at home – like flavoured milk, fruit juice and other non-carbonated drinks. Traditional Indian beverages such as lassi, sharbat, thandai, nimbu pani, badam doodh and coconut water are also being replicated by savvy drink-makers now.
News
Varun Beverages plans new plant in Jharkhand
Amul forays into juice segment with launch of ‘Tru’
Ricco Delizio has launched Zago Cold Hazelnut coffee
Heritage Foods launches -Lassi health drinks
Manpasand Beverages setting up manufacturing facility in Chhatabar
Coca Cola launches sparkling beverage “Color” in Tamil Nadu
List of All Beverage Manufacturers in India
A Tosh Ishimitsu Beverages India Pvt Ltd
Abinam Healthcare Pvt Ltd
Aishani Impex
AJE India Pvt Ltd
Alantra Healthcare Pvt Ltd
Algalio Biotech Pvt Ltd
Almighty Agro Industry
Alpha Agro Foods International Pvt Ltd
Ambo Group
